How to Set Up and Manage an Online Research Community

An online market research community (MROC) is a private online space for customers to discuss research related topics on a regular basis. The benefit of a research community comes from the ability to gather constructive, qualitative feedback from a self-regulating, evolving pool of participants. An effective MROC will deploy collaborative tools that allow the community […]

The Benefits of Online Qual in Disruptive Innovation

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Disruptive innovation is the process of developing new technologies and markets that replace the incumbent. If continuous innovation is doing better then disruptive innovation is doing differently. The dilemma that organisations face is the balance between risk and reward of these two types of innovation. Continuous innovation is a low risk strategy that has gained […]