Resources for the Research Community
Lisa Steckert is Associate Manager, Global Consumer Insights at Hasbro. Previously she served as Secondary/Syndicated Research Analyst. Lisa earned her degree in Marketing at the University of Rhode Island.
If you were to ask me what my favorite pastime is, I’d have to say people-watching. No surprise, I am market researcher! Observing people and their interactions with one another can be a great source of inspiration and entertainment. With that in mind, I recently attended my first focus group excited to study our core [...]
As a syndicated research analyst, I get exposed to many different resources that could be used to supplement primary market research. One of the data sources I use on a regular basis is offered by NPD. For those unfamiliar with NPD, I’d like to give an overview of this syndicated resource and its strengths and [...]
