Chart The Future Of Research: Take the GRIT Survey

GRIT: Let's look into the future of the market research industry

Yep, it’s that time of year again folks: time to participate in the newest wave of the GreenBook Research Industry Trends (GRIT) survey. We’d like to invite you to share your experiences and perspective with us in the Q1-Q2 2015 GreenBook Research Industry Trends (GRIT) Survey. As our industry changes rapidly, it’s more important than ever […]

Interview with Vivek Bhaskaran of SurveyAnalytics

Three weeks to go until the IIR Technology Driven Market Research event in Chicago, and we’re down to the last few interviews with presenters! (You can find the others on the Green Book Blog.) Today I bring you my conversation with Vivek Bhaskaran, CEO of Survey Analytics, and it’s a doozy! Always outspoken, irreverent, and most of […]

Do It (Yourself) or Die

Regular readers of the Green Book Blog know that I think a lot about the future of the market research industry. I make it my business to follow as much news as possible, network with peers, talk with thought leaders, and collect my own primary and secondary research data on the topic. I do all […]