Is It Time to Redefine Quantitative Research?

.

As simplistic as it is, market research is often defined as either “qualitative” or “quantitative.” In conversational use, most researchers use and define these categories fairly similarly. But this is changing. While “qualitative” use and meaning is fairly consistent, we are seeing a notable fragmentation in what the phrase “quantitative research” means to market research […]

Are Researchers Creating the Functional Equivalent of Genetically Modified Food?

genetically modified food

Have you ever had the nagging feeling that a research project collected data that was simply not very good? That the respondents weren’t adequately engaged when supplying answers? Or that the method didn’t gather enough meaningful context? In market research, our convention is to conduct studies that employ imposed calibration.  Our studies often capture and measure attitudes […]

Projectable, Innovative or Simple? Pick Two

tradeoff triangle projectable innovative or simple

We asked some of our favorite bloggers to provide us a “lost gem” – a great article that deserved wider response than it received the first time it was published. This piece by Kathryn Korostoff was originally published April 15 on her Research Rockstar blog. “Cheap, fast or good. Pick two.” It’s a bit of dogma […]

What Market Researchers Can Learn From Sales Professionals

Kathryn Korostoff

When planning a sales effort, there are a lot of different ways to contact the other party to request a meeting.  You could call them, send a text, send an email, or contact them on Skype.  You can even, in some cases, decide to do an in-person visit. But what do you think a great […]