Determining the Future of Market Research

New MR Festival Logo

As much as our profession focuses on anticipating future behavior, actually telling the future is still a bit out of our reach. But why worry about predicting the future, when you can be a part of shaping it? Calls for submissions just closed for the upcoming NewMR Festival – a virtual event dedicated to shaping […]

What We’re Reading: GameAccess, Mobility & Market Research Myopia

Happy Monday, and Happy August as well. Despite the summer lull, filled with vacations, longer lunches, and generally slower-moving business, there’s still plenty to talk about in the world of market research. Here are some of the articles and news items that have our attention this morning: GameAccess is Launched! – We’re very excited to […]

Twitterversity: Training in the Principles of Market Research Project Management

graduation cap

Professional training and career development is an ongoing, continuous process. And tomorrow, there’s a great opportunity to keep that process going! Be sure to join Kathryn Korostoff of Research Rockstar tomorrow, July 28th from 7am-3pm EST, for an exciting day of free market research training at MRXU, their Twitter-based market research training program. Here’s the agenda for the day: Class: Principles […]

We Want You!


The mission of Research Access is to exist as a hub for the market research professional community – as a place for thought leadership, knowledge transfer, and the sharing of experiences and best practices that help us all improve the market research industry as a whole. The key ingredient to that mission – and the […]

When Research Contradicts Conventional Wisdom

conventional wisdom

We came across a great post this morning from our friends at Dimensional Research entitled, “When ‘Everyone Knows’ Contradicts the Research.” (It’s actually a post from earlier this year, resurfaced via their Twitter account; follow them at @DimensionalR.) The all-too-common market research challenge that this post tackles will likely sound familiar to you: What happens when the […]

What We’re Reading – Respondent Engagement

Happy Monday to all! We’re digging into our blog roll this morning, and finding an endless supply of interesting content worthy of your attention. Here are a few pieces in particular that should be on your radar: A New Model for Respondent Engagement – Our good friends over at the GreenBook Blog have nailed it out of […]

Avoiding Crummy Market Research


I came across a great article last week that I wanted to bring to your attention. The article, entitled “Five Ways to Protect Against Crummy Market Research,” was written by Paul Gillin of The CMO Site, and being written from the perspective of an informed respondent, Paul brought up some great points. Paul begins by […]

ResearchBase: Health Risks of Cell Phones

Talking on cell phone

You may have heard about the recent news concerning cell phone use and the possible associated health risks – namely, an increased risk of cancer. This is according to a recent announcement from the World Health Organization, which now categorizes cell phones in the same “carcinogenic hazard” category as lead, engine exhaust and chloroform. A team […]

What We’re Reading – Mobile Research Galore

We’re back this week with a round-up of what we’re reading. Our focus today is on a number of articles tackling the topic of mobile market research, including the impact of the smartphone, current limitations of mobile market research, and where we go from here. What Smartphones Mean to Researchers – Mobility is creating a […]

Engagement through Gamification

I wanted to draw your attention to a great slide deck on the subject of audience engagement by means of gamification and game mechanics. Unfortunately I haven’t been able to find associated video of the presentation being delivered, but the slides are good enough to share on their own anyway. In the deck, the author […]