About Joshua Hoffman

Joshua Hoffman is Technology Specialist at Microsoft and a frequent contributor to Research Access.

The GreenBook Research Industry Trends (GRIT) Study is Now Available

Greenbook Research Industry Trends Report

Good news! The Fall 2011 GreenBook Research Industry Trends (GRIT) study is now available. In addition to key issues that have been trended since the initial 2003 study, new questions on research technology, anticipated staffing characteristics and skill sets, and anticipated changes to marketing research methodologies and business models were asked. Specific probes on influential […]

A New Approach to Research in the Public Sector

Skyline

A recent survey caught my eye, not for the content of the survey itself, but for what it signals about a shift in the way research is conducted in the public sphere. As it turns out, according to this survey, people favor sick leave for public employees. You’re shocked, right? But the real story is the […]

What We’re Reading: Sample Size, Mobility, Emerging Practices

Good Monday to you all. We thought we’d start out the week with a list of some of the articles and posts that have most recently caught our eye. Let’s dive right in! How to Determine Sample Size for Segments – As always, Michaela Mora delivers some terrific educational content over at Relevant Insights. In […]

The Intersection of QR Codes and Gamification

Earlier this week, we wrote about the current state of QR codes (or at least opinions in the current state), as well as the importance of contextual feedback and the proliferation of real-world hyperlinking. Today, Betty Adamou, editor of our sister site GameAccess.com, has a terrific piece looking at the intersection of QR codes, gamification, […]

Where Do Consumers Get Their Information? Anywhere.

Using smartphones

There are more information sources for consumers than ever before. We’ve certainly moved well beyond newspapers, magazine, encyclopedias (encyclo-what’s?) and other traditional information sources in favor of every variety of Internet source – websites, social media, blogs, and of course, Wikipedia (that’s more like it.) But we’ve also completely broken a long-standing variable – where […]

QR Codes Still Kicking

A few months ago, we talked about how QR codes were poised to change the market research industry. Or perhaps, how the time for QR codes had already come and gone. Well, whether they’re the revolutionary technology that so many have claimed them to be or not, they’re definitely still alive and kicking! A new […]

Resources from Market Research University

MRXU

A few weeks ago, we told you about Market Research University – an all-day, online market research training session run by Kathryn Korostoff of Research Rockstar. The event took place entirely on Twitter; you may have followed along with the hashtag #MRXU. In case you weren’t able to attend, though, Kathryn and the participating “professors” were gracious enough to have […]

Upcoming Webinar: Taking on the Great Privacy Debate

Privacy

Privacy exists at the center of the next great debate as the information age continues to evolve. More and more information, especially information of a personal nature, is being shared in public forums (from Facebook and Twitter to shopping profiles to market research studies and more.) But as more information is shared, even though it’s […]