About Jessica Day

Jessica Day manages marketing and communications for IdeaScale. She has been working in the marketing industry for more than five years with a variety of companies including digital agencies like Ascentium and Knee Deep Marketing and contracting for larger companies like Microsoft.

50+ Rewards That Will Excite Innovation

Start-up Team

We surveyed clients about their ideas of rewards that will engage communities, here are some of their top ideas. In the Office An extra personal day Ability to set your own hours A “leave early” free pass Offer summer hours A day with the boss Meet the CEO Name a conference room Name a product […]

Crowdsourcing Innovation from an Employee Online Community

crowd around flaming stage

In the fall of 2012, BAYADA Chief Operating Officer Linda Siessel challenged the organization to find a solution for identifying and gathering the innovative thinking that was taking place in the 260 BAYADA service offices around the country. BAYADA Home Health Care is a trusted leader in home health care—providing home health care services to […]

Crowdsourcing vs. Surveys: Insight Beyond Forms and Votes

gingerbread cookies with heads together

The relatively new data collection model of crowdsourcing is becoming increasingly prevalent in modern marketing strategy. Those familiar with survey methodology are most likely wondering when to utilize crowdsourcing vs. surveys, and how to interpret the resulting data. And although they have much in common (for example, both data collection systems can be set up […]

3 Phases of Collaboration Throughout the Innovation Lifecycle

bulb and team of paper man showing concept of teamwork

When companies or individuals consider crowdsourcing as a component of ongoing innovation for their organization, they often think that their network is only involved in the initial phase: ideation or idea gathering. This phase of crowdsourcing is often referred to as open innovation. And although numerous innovation software solutions provide this base level of functionality, […]

Four Collaborative Steps to Innovation

IdeaScale innovation process

Open innovation is the practice of collecting data from a wide audience in order to solve problems or evolve. And this practice is being utilized in every industry, from government to nonprofits to enterprise-level companies to universities, with numerous different end goals and objectives. Marketers are using it for research, product managers are using it […]

5 Things to Think About When It Comes To Innovation Incentives

Innovation - Light Bulb

There is much discussion about community engagement when it comes to the business of innovation and idea management. But one of the things that it seems like there is not enough discussion of is the incentivization of the innovation process. There are numerous ways to reward participants when it comes to making improvements to businesses, […]

Join IdeaScale at Crowdopolis

Crowdopolis

Crowdsourcing has been an official dictionary word since 2011 and an effective network intelligence concept for far longer than that. But the proliferation of new and different tools, capabilities, and opportunities keeps offering as many questions as answers. The Daily Crowdsource has created its own resource in response to this reality: Crowdopolis. IdeaScale will be […]

Customer Collaboration and Customer Centricity

SAPBD

Last week, IdeaScale hosted an open webinar on the subject of customer collaboration. The speakers included senior solutions expert Tatjana Walter of SAP and Rob Hoehn, CEO and co-founder of IdeaScale. The discussion ranged across a number of topics and themes common to most network intelligence and product research discussions but everything was brought to […]