The Potential of iBeacon for Mobile Research

supermarket aisles

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #3 is this presentation recap originally published in June. At the Marketing Research Association’s Insights & Strategy Conference in June, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always […]

The Selfie & The Rise of Mobile Ethnography

President Lincoln selfie

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #4 is this essay originally published February 18. Last week, #SelfieOlympics trended on Twitter, as Olympic medalists, other Olympians, and Sochi spectators began sharing selfies: photos of themselves taken by their smart phones and uploaded to the web. While selfies […]

Survey Data As A Key Ingredient

Google Consumer Surveys wallpaper

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #5 is this presentation recap originally published June 17. At the Insight Innovation Exchange conference in Atlanta yesterday, Jon Sadow of Google Consumer Surveys discussed the complimentary role of surveys in a research industry proliferating with new technologies and methodologies. […]

Surveys a Century From Now

TARDIS in the time vortex

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #10 is this essay originally published August 29. In a post entitled “No more surveys in 16 years?” Ray Poynter writes: Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when I […]

The N in Text Analytics: Text Mining with Different Sample Sizes

close up of rune stones

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #12 is this interview originally published April 17. I recently had the opportunity to interview Tom H. C. Anderson, the founder of Anderson Analytics, about his ongoing application of text analytics to market research. Q: What’s the process for optimally […]

Triple-S Provides a Survey Interchange Standard

Video devices  with connected  cables

I recently had the opportunity to interview Dr. Stephen Jenkins, a founding member of the Triple-S Group and, in his day job, managing director of Snap Surveys. He brought me up to date on the Triple-S Group’s work. Q: What is the Triple-S standard? A: The goal of the Triple-S standard is to define a […]

An Interview with Howard Fienberg About Sugging

Howard Fienberg, PLC

One of the pleasures of volunteering on the Board of the Marketing Research Association (MRA) has been the opportunity to get to know Howard better. Howard Fienberg, PLC is the director of government affairs for the MRA and champions the needs of the industry to federal and state agencies and departments. I recently had the […]

Monthly Mosts: Concept Tests, Mobile Surveys, MaxDiff

Monthy-Mosts-1411

Most Read Here are our most-read Research Access articles in November: The Potential of iBeacon for Mobile Research Revenue Growth of the Top 50 U.S. Market Research Firms The Positive Effect of Negativity: The Coca-Cola Super Bowl Ad by Michalis Michael 6 Ways Market Researchers Can Use Social Media Analytics by Greg Timpany Don’t Let […]

7 Things to be Thankful for in the Market Research Industry

Thanksgiving turkey dinner (C) Fotolia

Today’s the American holiday of Thanksgiving – my favorite holiday. Free of the commercialism of Christmas, it is a simple, unadorned day of celebration, centering on food and family and thankfulness. I’m thankful for Thanksgiving itself. When I lived in Europe, I missed celebrating it with family. So it seems appropriate to share what I’m […]

Monthly Mosts: iBeacon, Mobile & Beyond

Monthly Mosts - October 2014

Most Read Here are our most-read Research Access articles in October: The Potential of iBeacon for Mobile Research General Mills Market Research Goes Mobile and Beyond by Julie Kurd Mobile Surveys and MROCs Are Now Mainstream Growing the Market Research Function Using Behavioral Economics The Paradox of Surveys of Small Population Sizes Iterative Concept Development […]