About Ivana Taylor

Ivana Taylor is the publisher of DIYMarketers, an online publication for small business owners who wear both the sales and marketing hat. You can find her at http://diymarketers.com.

A Primer on the 4 Data Types You Can Collect in Your Market Research


Making a business research questionnaire is no big deal, but making one that successfully derives the information that is actually required by the business to improve its practices is something not every person can do. One of the things that help make an online survey more effective is the understanding of the different types of […]

Are Traditional Online Research Panels Dead?

Huge Crowd

I write this feeling as though I have one foot in the past/present and another foot squarely in the future. Let me explain. I’ve been a part of market research panels for YEARS.  In fact, I have to admit that because of my years of experience of actually calling respondents on the phone as well […]

Does Influence Really Matter?

Author’s Note: This article originally appeared on the AMEX Open Forum blog —  I wrote it to get people to seriously think about authority and influence. I’ve been thinking a lot about influence lately.  It seems that I’m not the only one.  Influence isn’t just for celebrities any more.  Small business has gotten into the game as […]

How to Control Your Customer Satisfaction Scores


We tend to measure customer satisfaction after the customer experience has already happened.  But that isn’t when the opinion about the experience is really created. Customer experiences are actually created long before your customer ever reaches your doorstep.  They often start with impressions and perceptions created when your potential customer interacts with friends and colleagues […]

How Social Media and Mobile Devices Have Changed the Way We Segment


About six years ago I saw a demographer speak at a conference for natural food retailers and producers. He was trying to explain how traditional demographics did very little to explain actual buying and spending behavior. Instead, he posited the idea that people participate in “worlds” or interest areas — one of which might include […]

Are Market Research Tools an Alternative for Social Media Haters?

Social Media has been around for a number of  years now, yet many CEOs just don’t see the point.  Most of them leave the social media activities to the marketing folks in their organization. In a post on DIYMarketers, we explore the idea the some of today’s newest, coolest market research methods can actually be a […]

Why Are We Better At Games Than At Real Life?

Last week Vivek Bhaskaran was a keynote presenter at the TMRE conference along with Kevin Keeker from Zynga (the creators of such epic online games as Farmville and Angry Birds). Together they tackled the subject of why these games are so engaging and so all consuming and how to take advantage of these benefits in research. […]

The Power of Asking “What if” and “So What”

How many times have you run across an innovative product and service and thought “Why didn’t I think of that?!”  Or maybe you’re like me and have these “harebrained” ideas, decide that they are silly and ignore them only to see them advertised or written about as the next great innovation! The really neat thing […]

Recruit Your Own Survey Panel


Sometimes a survey panel is exactly what you need — and for that, you can use any number of panel providers such as Peanut Labs or EMI. But sometimes, a panel can be overkill and just too expensive for your project, in which case, it’s a good idea to have recruited a panel of your very own. […]

How to Present Research Data in a Way that Inspires Action


It’s one thing to collect data and feedback – but quite another to analyze and present the data in a way that is clear and inspires action. The Power Presentation Outline Here’s a presentation outline that you can use the next time you have to put together a killer presentation using research data.