Resources for the Research Community
Ivana Taylor is the publisher of DIYMarketers, an online publication for small business owners who wear both the sales and marketing hat. You can find her at http://diymarketers.com.
Making a business research questionnaire is no big deal, but making one that successfully derives the information that is actually required by the business to improve its practices is something not every person can do. One of the things that help make an online survey more effective is the understanding of the different types of [...]
I write this feeling as though I have one foot in the past/present and another foot squarely in the future. Let me explain. I’ve been a part of market research panels for YEARS. In fact, I have to admit that because of my years of experience of actually calling respondents on the phone as well [...]
We tend to measure customer satisfaction after the customer experience has already happened. But that isn’t when the opinion about the experience is really created. Customer experiences are actually created long before your customer ever reaches your doorstep. They often start with impressions and perceptions created when your potential customer interacts with friends and colleagues [...]
About six years ago I saw a demographer speak at a conference for natural food retailers and producers. He was trying to explain how traditional demographics did very little to explain actual buying and spending behavior. Instead, he posited the idea that people participate in “worlds” or interest areas — one of which might include [...]
Last week Vivek Bhaskaran was a keynote presenter at the TMRE conference along with Kevin Keeker from Zynga (the creators of such epic online games as Farmville and Angry Birds). Together they tackled the subject of why these games are so engaging and so all consuming and how to take advantage of these benefits in research. [...]
How many times have you run across an innovative product and service and thought “Why didn’t I think of that?!” Or maybe you’re like me and have these “harebrained” ideas, decide that they are silly and ignore them only to see them advertised or written about as the next great innovation! The really neat thing [...]
Sometimes a survey panel is exactly what you need — and for that, you can use any number of panel providers such as Peanut Labs or EMI. But sometimes, a panel can be overkill and just too expensive for your project, in which case, it’s a good idea to have recruited a panel of your very own. [...]
It’s one thing to collect data and feedback – but quite another to analyze and present the data in a way that is clear and inspires action. The Power Presentation Outline Here’s a presentation outline that you can use the next time you have to put together a killer presentation using research data.
