How Language Proficiency Can Impact Survey Response

Just when it started to feel as if it was going to be a boring summer, Annie Pettit of Peanut Labs stepped up to the microphone at this year’s MRA Insights and Strategy Conference and stole the show. Okay, so it might not have been that dramatic, but Dr. Pettit did share some fascinating insights […]

CMB’s Empact Model of Emotions

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Emotions have a place in customer experience management It’s about the emotions, or is it? On June 11, 2015 Erica Carranza, PhD and Brant Cruz, both of Chadwick, Martin, Bailey, highlighted their new model for measuring emotions known as Empact. They led off with a fundamental marketing truth – we act based on how we […]

Keep It Simple and Keep It Fun!

On June 10, 2015 the researchers from Marketing Experiments presented data that should serve as a good reminder to us all – do not ignore the simple changes in favor of more complex solutions. Sometimes going for complexity takes us away from our ultimate goals – in this case to maximize conversion. The first experiment […]

Emotions Have a Place in Customer Experience Management

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It’s about the emotions, or is it? On June 4, 2015 Michael Allenson and Jen Rubin, both of Maritz CX, raised questions about how well are emotions integrated into the typical CX program. Much as we would like to think of ourselves as rational beings we each have emotions and they do impact us on […]

The Sexy Side of Retention Marketing

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May 19, 2015 the AMA turned the mike over to Hillary Ashton of Manthan to explore the sexy side of retention marketing. As we know acquisition marketing gets all the glory and is certainly the sexier of the two aspects of marketing. However, the tides they are beginning to change, thanks in part due to […]

Is a Picture Truly Worth a Thousand Words?

Antique typewriter and vintage photo camera

We all know, and for the most part believe, that attitudinal data is crucial to the process of understanding our customers (and prospects) and speaking to them in a language they can understand. Behavioral data is important to the picture, otherwise “Big Data” would be pointless, but there are almost always attitudes driving those behaviors. […]

How Much is That Dog in the Window?

Red chihuahua dog near window.

Pricing is as much psychological as it is economic. We are definitely not in the era where the low price leader wins the day. This was proven yet again by the research team at Marketing Experiments. They presented their work on optimal pricing in a webinar on December 10, 2014. Although their work was primarily […]

Customer Insights – The Fertilizer You Need to Grow Strategic Accounts

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On January 22nd Michael Good, Sean Clayton and Diane Skirvin of Walker Insights took time to speak about methods for increasing the size and scope of strategic accounts using customer insights. The intersection of strategic selling and customer-focused research is a trending topic that those involved in sales and customer research should pay close attention […]

The Art of the Quick Read

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GutCheck and Quirk’s teamed up to present their thinking on ways to enable teams to rapidly answer critical business questions. When typical research projects can take weeks to design and implement anything we can do to put the right data in the right hands sooner is a strategic victory. Matt Warter, CEO of GutCheck and […]

Aligning Your Marketing with Customer Desire

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The team at Marketing Experiments took on the concept of conversion in this month’s webinar. Their goal for the webinar was to present empirical evidence of the positive benefit derived from aligning our marketing message, and the display for that messaging, with the consumer’s wants and underlying motivations. Four questions were posed that when answered […]