Generalizing: The Bane of Insights

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[Editor's Note: The  following post by Ron Sellers was originally published by and is syndicated with permission by The GreenBook Blog.] I often wonder whether, in research, we spend so much time navigating the complexities of gathering the data that we neglect the all-important field of communicating what we find.  Issues such as online representativeness, phone [...]

The Great Data Privacy Debate: A Summary

[Editor's Note: The  following post by Tamara Barber was originally published by and is syndicated with permission by The GreenBook Blog.] Recently, Andrew Jeavons, EVP at Survey Analytics, moderated a fascinating live debate on data privacy in market research. The virtual debate has been brewing in blogs, LinkedIn, and Twitter for some time, but a discussion paper [...]

Optimizing International Research

[Editor's Note: The  following post by Michael Wolfe was originally published by and is syndicated with permission by The GreenBook Blog.] If you’re a client-side researcher working for a multinational company, much of your time is likely spent on multi-country studies. In the quantitative arena, the advent of online panels has changed much here over the [...]

The Dilemma of Social Media Measurement

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[Editor's Note: The  following post by Michael Wolfe was originally published by and is syndicated with permission by The GreenBook Blog.] Everyone with any sense of what is going on in the field of marketing right now knows that there is almost a mad frenzy about social media, the likes of which we have seldom seen. In [...]

Market Research Innovation Challenges

[Editor's Note: The  following post by Navin Williams was originally published by and is syndicated with permission by The GreenBook Blog.] A few days ago I read the blog post by Tom Anderson covering the MRIA annual event in Canada.  It seemed like a very lively discussion and wish I had been there!  There are a [...]

How Do You Assure Online Panel Quality?

[Editor's Note: The  following post by Ron Sellers was originally published by and is syndicated with permission by The GreenBook Blog.] In a meeting recently, I was asked a very cogent and interesting question: “How do you assure the quality of online panel sample?” The answer is very simple: I don’t. I can’t be positive that [...]

The Game Mechanics of Social Media

[Editor's Note: We continue our on-going series on gaming and research this month with the following post by Jon Puleston; originally published and syndicated with permission by The GreenBook Blog.] By Jon Puleston I have been studying game theory deeply over the last few weeks in my quest to work out how to effectively gamify [...]

Can Qualitative Research Be As Smart As Your Phone?

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By John Williamson, CEO & Founder, Qualvu The breakneck pace at which smartphones are being adopted is arguably the biggest story in the history of technological diffusion, and it’s a story that has significant cost, quality and speed implications for market researchers. Four years ago, Apple sold almost two million iPhone 4’s in its first [...]

Can We Stop Arguing Over The “Best” Methodology?

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by Ron Sellers Blogs and message boards are a great way to discuss research questions.  Some discussions I’ve seen recently: Is it better to do one long survey or multiple shorter surveys? Is qualitative research or quantitative research more likely to result in usable insights? Should researchers be using CATI interviews or online panels? Are [...]