Resources for the Research Community
Here is the fourth installment in the “Data in Action” data innovator profile series. Today Romi’s interview is with Dharmesh Godha, CTO of Advaiya. Dharmesh has more than 15 years of experience working with companies like Microsoft, i2 Technologies, and International Network Services in various technology, solution design, and project implementations. He graduated from the Indian [...]
Yahoo made big headlines this week when the company announced a ban on employees working from home. I admit I’m skeptical of Yahoo’s move. Full disclosure – I work full-time from a home office. While my colleagues work in offices in Seattle, Cincinnati and elsewhere, I am without colleagues here in the Portland, Maine area. [...]
When designing international research, what do you use as your demographic guideposts? In most cases, the answer is statistics that in some way can be traced back to the national statistical agencies of foreign governments. But how reliable are those data? There’s an eye-opening article in the February 25, 2013 issue of the New Yorker. [...]
It’s funny how history repeats itself. Back in the year 2000, I was a sales representative for a company called Greenfield Online. At that time, nearly all market research was being done by telephone. Greenfield was a pioneer in the use of online surveys, and specifically the use of online panels for market research. In [...]
Here is the third installment in the “Data in Action” data innovator profile series. Today Romi’s interview is with Michael Dougherty, CEO of internet audio pioneer Jelli. Romi Mahajan: Everyone is talking about Data nowadays. When you think about Data, what does the term conjure? Michael Dougherty: Data is life blood of any business in 2013. It [...]
I’d like to share with Research Access readers a webinar I was involved with today. The session, entitled, “Chainsaw Conjoint” was put on by Survey Analytics. Andrew Jeavons and Esther LaVielle of gave a great overview of discrete choice conjoint and went in depth into the methodology that they use for conjoint. Why “Chainsaw Conjoint?” [...]
Today we are pleased to bring you the second installment in the “Data in Action” data innovator profile series. Raghav Kaushik is a researcher in the Database group in Microsoft Research. Romi Mahajan: When you think about the concept of “data,” what first comes to mind? Raghav Kaushik: I never think of data in isolation. To [...]
David Brooks wrote an interesting piece for the New York Times recently entitled, “The Philosophy of Data.” Since the NYT has a pay wall, let me give you the essence of what Brooks had to say. He muses on the rise of what he calls “data-ism,” the assumption that because we can gather huge amounts [...]
Buzzwords alone don’t make a successful business. Remember back during the dot com bubble, when all a company seemingly needed to do was add “e” to the beginning of its name to get an avalanche of investment capital? Well, those days haven’t quite returned. However, human nature has not changed in the decade since the [...]
Regardless of which team you may have supported in the recent Super Bowl, or whether you are a sports fan at all, there was an interesting technology story to come out of the New Orleans contest, won by the Baltimore Ravens over the San Francisco 49ers. Mashable reported that the Ravens use iPad technology to [...]
