Resources for the Research Community
Dana is the Editor-in-Chief of Research Access.
I’m pleased to let you know Research Access will be providing coverage of the upcoming E2 Conference in Boston, to be held June 17 to 19 at the Boston Marriott Copley Place. I love going beyond my comfort zone of market research conferences and looking at the wider business environment. E2 is a great opportunity [...]
Why are we seeing more and more infographic engines? Infographics remain popular, notwithstanding their seeming ubiquity and the inevitable backlash and parodies. The truth is, people are drawn to infographics because they make data fun. And more interesting. And easier to understand. We in the data world are attracted to infographics not only because we [...]
Here is the fifth installment in the “Data in Action” data innovator profile series. Today Romi’s interview is with Paul Miller, CEO of UBM Tech. Romi Mahajan: Data looms larger than ever in the minds of businesspeople. What does data mean to you? Paul Miller: Agree that Data has taken on a very large role in [...]
As researchers, and as students of social science, we must never forget that attitudes are not fixed constructs to be unearthed. By their very nature, they are ephemeral, and they are in many ways created in response to social signals. Recent legal and political developments here in the U.S. have brought that point home for [...]
Daniel Pink’s popular business book Drive: The Surprising Truth About What Motivates Us should be required reading for market researchers. After all, we are in the business of discovering and communicating insights. In order to do our jobs well, we need to motivate respondents to give of themselves. And it’s not just respondents, mind you. [...]
Learn how to use tablets and smartphones for an innovative new data collection methodology called Extended Intercept. Join Survey Analytics for a complimentary webinar on Thursday, March 28th, 2013 at 10am San Francisco time / 1pm New York time / 5pm London time (and Friday, March 29th at 4:00am Sydney time). We are pleased to present special guest [...]
You may have caught our recent Q&A with Adivaiya’s Dharmesh Godha as part of our Data in Action series. I had the opportunity to have a longer conversation with Dharmesh, which we present here as a follow-up to that post. Thanks for your time today, Dharmesh. So, tell us about Advaiya. Can you explain a [...]
I recently had the opportunity to speak with Stefano Aldrovandi, the co-founder of Madai, a really interesting London-based company that provides technology that “allows you to do market research while selling your products.” I think that’s going to be of interest to a lot of people that visit Research Access! Enjoy the interview! Dana Stanley: Stefano, welcome, [...]
Last summer I interviewed one of my idols, Duke Professor Dan Ariely. The interview has proven to be very popular, but to this point we have only published the audio of the interview. By popular demand, here is the full text of my interview with Dr. Ariely. Dana Stanley: Good afternoon, Professor Ariely. Dan Ariely: [...]
Perhaps you assume the problem of misinterpreting data is confined to the “great unwashed.” Well, there was recently an incident of data confusion by none other than the Chief Justice of the United States, John Roberts. According to an article in the Boston Globe, during oral arguments on a case challenging the Voting Rights Act, [...]
