About Dana Stanley

Dana is the Editor-in-Chief of Research Access.

Big Data Accuracy Before Insights

Dora the Explorer

A friend’s recent Facebook post really resonated with me. “Why does United Airlines bother sending me emails telling me I can go this weekend to Moline, IL for a mere $271? or to Saskatoon for $351? Really? Does that sound like a good deal to them? Have I ever shown the least bit of interest [...]

Mobile Data Visualization and Analytics

Mobile Data Visualization and Analytics

The mobile revolution is enabling more creative and useful ways of interacting with data. Touch-screen technology is allowing users to manipulate data right on their iPad, Android tablet, iPhone, Samsung Galaxy Note, Kindle Fire devices and more. Now users can access advanced analytics with beautifully visualized data on their mobile devices. On January 24th, Greg [...]

Data in Action: A Data Innovator Profile Series

data in ACTION Logo

We are proud to announce an exciting new series on Research Access called “Data in Action.” We will be profiling 12 of the most inspiring data innovators across diverse fields. Over the course of three months we will be publishing profiles of leaders in the use of data in business. The series will be convened [...]

7 Tips for How to Give a Presentation with Data

How to Give a Presentation with Data

Here are some suggestions for you to consider when you’re preparing to give a presentation that includes data. It doesn’t matter if you’re presenting to your company’s management, to clients, to industry colleagues at a conference – ultimately most people process data in a similar way. Subordinate the data to the story. When you’re describing [...]

My Worst Market Research Experience

Man Yelling - My Worst Market Research Experience

What’s your worst market research experience? Mine was back in 1995. At that time I was working as a research analyst in Washington, DC for pollster Celinda Lake. I was in Los Angeles conducting research on behalf of a public affairs advocacy client. Specifically who the client was, I honestly can’t remember. Perhaps I’ve blocked [...]

How to Do Your Own Retail Audit Using Tablets or Smartphones

Conduct Your Own Retail Audit Using Tablets or Smartphones

As the marketing and market research world get more and more comfortable with mobile technology, there are opportunities to go beyond the traditional survey in this innovative realm. Sure, it’s easy to do your first few mobile surveys using tried and true surveys, such as a customer feedback survey or an attitude and usage study. [...]

How Much Mobile Penetration Do You Need?

Smartphones

According to recent data from the Pew Internet & American Life Project, mobile penetration in the U.S. has reached fully 85%, whereas smartphone penetration has reached 45%. The picture is even rosier in the UK, where, according to TechCrunch, smartphone penetration has reached 58%. I remember back in the early 2000′s when I was working [...]

How Fast Should Market Research Be?

Fast Car

One of my responsibilities as Vice President of Marketing at Survey Analytics is making sure that people who fill out the contact forms on our websites get a quick reply. Recently I had to deal with a technology glitch which was causing an unacceptably long delay between the time when interested parties filled out one [...]

10 Corny Market Research Riddles

agues holding each other and laughi

Happy New Year! What better way to start off 2013 than with a little bit of humor? I hereby submit to you 10 corny riddles about market research. The answers can be found below. What methodology is best for infants? How are market researchers like Stradavarius? What do pollsters spread on their toast? Why did [...]

Smart Market Researchers Learn from Inbound Marketing

Inbound Marketing

A lot of market researchers don’t like to think of themselves as marketers, but in many ways they are marketers. Both market researchers and marketers have something they want people to do. They both need to find good prospects and create a relationship with people so that they will be more likely to take the [...]