Advantages of Neuroscience Market Research

Market researchers have known for decades what new technology has been demonstrating relatively recently: that human beings are not fully aware of all the influences at work on them and that they often misreport what they have witnessed. Many biases including social pressure and convention may alter a respondent’s reactions and provide incentives for respondents […]

From Dead Salmon to the Dot-com Bubble

Salmon head close up isolated on white

What’s the difference between a dead salmon and a scientist? Apparently not much, if you’re scanning their brains. Craig Bennett, a post doctorate student in cognitive neuroscience at the University of California, Santa Barbara, simply wanted to conduct test runs on an fMRI brain scanner in 2009 to confirm some settings and calibrate the machine. […]