Debunking 7 Popular Marketing Research Myths

myths

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #7 is this essay originally published January 14. The popular television show “Mythbusters”, from the Discovery Channel, takes on urban legends and popular myths to determine whether they are true or false.  Marketing research is rife with myths, but we […]

8 Customer Insights That Drive Growth

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Consumer insights information answers many questions for marketing, but none are more important than to identify the right growth opportunities, and to deliver a deep understanding of what matters most to your target consumers. Only 20% of marketers say they truly know their consumers. And, 81% of marketing decision makers are concerned about reaching the […]

How to Do Proper Strategic Planning With Market Research

Golden Compass Needle on a Black Field Pointing to the Word Research

Are you looking to improve your business runs on a day-to-day basis? Then it may be time for you to focus on strategic planning with market research. Identifying how and by whom strategic decisions are made, what information is used to inform those decisions, and how to better use the data you have on your […]

10 Tips for Optimizing Market Research within Your Organization

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Now more than ever, with many companies decentralizing marketing research, sharing information and insights is crucial to getting the best return on your marketing research investments. I have worked with numerous organizations that live by the value of their market insights, and there are commonalities in how they encourage a consumer focus throughout their companies.  […]