Why Millennials and Co-Creation Are a Perfect Match

East Side Gallery in Berlin

Selfish, spoiled, and egotistical are commonly used to describe Millennials. As a Millennial myself, I find these words harsh. It’s difficult to compare generations, when each cohort has different circumstances to face. As we all know, times have changed drastically, including, most notably, the Great Recession that left the majority of Americans struggling to make […]

Consumer Co-creation Closes the Gap between Customers and Companies

"Mind the Gap" London Underground notice

Have you ever had a brilliant product idea or modification for your favorite brand? Did you ever try to communicate your idea to the company? Perhaps you didn’t know where to begin, and if you did, you probably didn’t get far. Even when companies provide a “Contact Us” form or customer service line, something seems […]