What Is Turning Patient Profile Research on Its Head?

Doctor writing many medicine prescriptions

Prescribing decisions happen rapidly with physicians averaging about 8 minutes with each patient.  As they are increasingly pressed for time, physicians form habits and use shortcuts to their prescribing decisions.  Do you know why physicians are prescribing one brand over another?  Do you know what the patient triggers are?  Is your brand even in the consideration […]

Revolution or Evolution? Five Key Takeaways from the IIeX Conference

evolution "revolution" graffiti

We recently presented our latest solution, yPrescribe, at Greenbook’s Insight and Innovations Exchange Research Conference held in Atlanta.  Over 600 research and insight professionals provided case studies and demonstrations of the latest technology tools and techniques.   Our team has compiled a few key highlights from this three-day event: Innovation is everywhere – Text analytics are […]