About Betty Adamou

Betty Adamou is the founder of Research Through Gaming (R.T.G.), which can be found at http://www.researchthroughgaming.com. She is also the editor of GameAccess.com.

Don’t Be a Misfit – Game Your Marketing

Misfits Community Service App

[Editor’s Note:  This post originally appeared on our sister site, GameAccess] Misfits is a hugely popular TV show here in the UK hosted by Channel 4′s cool, younger channel, E4. It’s about four young people who have to take part in Community Service (which is reserved as a punishment for young petty criminals here in […]

Breathing New Life into Old Ideas: From the Soviets to McCandless

exhibit

[Editor’s Note: The  following post was originally published by and is syndicated with permission by our sister site, GameAccess.] In a recent trip to the ESOMAR 3D conference in Miami, I took some time to visit the Wolfsonian Museum. As well as being a brilliant collection of artwork, sculpture and post-modern advertising, they have a library on their lower […]

How to Love a Loser

[Editor’s Note: The  following post by Tom Ewing was originally published by and is syndicated with permission by our sister site, GameAccess.] I have a dirty gaming secret: I’m rubbish at lots of them. Anything that involves reflexes, timing, pixel-perfect judgement or any kind of co-ordination will floor me. I am condemned by fate to be […]

McDonald’s: The Masters of Gamification

[Editor’s Note: This post was originally published on our sister site, GameAccess.com.] McDonald’s has been using Gamification long before us bloggers started talking about it. They’ve been using Gamification for nearly 25 years and considering we didn’t even have mobiles back then, they must have spent a lot of time and money creating their paper based […]

Pottermore: Gamification gives you more – A case study

pottermore-pic-300x164

[Editor’s Note: This post was originally published on our sister site, GameAccess.com.] The Harry Potter books and movie franchise has made millions of people extremely happy across the world and of course has made JK Rowling a bob or two, but in answer to many peoples hopes, there is more coming from Harry Potter – […]

The Evolution of Language

[Editor’s Note: A few terms in this blog may need a little explanation for our US audience. A “solicitor” is a lawyer; a “council estate” is what Americans would call “public housing”; young men who wear hooded sweat shirts are termed “hoodies” and generally the term has an association with those who are “up to […]