Implicit vs. Explicit Techniques in Market Research

digital illustration of neurons

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #1 is this article originally published June 27! I can hear Cher’s beautiful bellow on the remake version now…”if you want to know, if he loves you so, it’s in his kiss…whoa, yeah, it’s in his kiss!” Try to ignore […]

Do Timed Judgments of Associations Count as Implicit Research?

stopwatch in hand

I recently came across a technique that was described as modeling “neural networks” by measuring the strength of associations between attributes and brands through response latency techniques. It sounds fancy and has the sniff of scientific validity rising from the reference to neural networks and response latency, so I took a closer look. The technique […]