Have We Been Doing Control Groups All Wrong?


To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. Every time we test a new subject line, a new survey question, a new image, a new way-cool-and-so-much-better alternative, we always use a control group. That way, […]

A Halloween Lesson in Nominal, Ordinal, Interval & Ratio Data

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If you want to choose the right statistic for the numbers in your dataset, you need to know what kind of numbers you’re dealing with. This handy table will help you differentiate between nominal, ordinal, interval, and ratio data. Enjoy, but don’t lick the screen! Annie Pettit is the Chief Research Officer of Peanut Labs, editor-in-chief […]

The Data Indicated…

data outlining head - © agsandrew - Fotolia.com

After attending the WAPOR Annual Conference, the ESOMAR Annual Congress, and the MRA Corporate Researchers Conference last month, I was flipping through the notebook of rants and raves that I create as I listen to speakers. Interestingly, even at these conferences, where the best of the best speak, I heard a certain phrase repeatedly. “The […]

Too Much Data Is Not the Problem

Human profile, data elements in background - © agsandrew - Fotolia.com

Enough already. I’m tired of presenters complaining that we show too much data in presentations, and I’m tired of research users saying there are too much data in reports. Data is massively important. Without data, we would not be able to draw any conclusions. Without data, we would not understand consumers. Without data, researchers would not […]

I Hate Social Media Research Because…

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We’re counting down our Top 10 blog posts of 2013. Coming in at #3 is this post originally published July 20. Oh yes, I’ve heard it all. Having been in the deep end of social media research for several years now, I’ve heard every possible complaint about social media listening research that exists. I hate […]