Using Twitter for Market Research

Twitter

Microsoft fans and geeks alike know (and sometimes even love) blogger Robert Scoble and his blog, Scobleizer. I follow him with a passing interest on Twitter, but was struck by two recent tweets which I think hint at an opportunity for market researchers. Here are those tweets: From: @Scobleizer Sent: Dec 14, 2010 1:11p How […]

The Beginner’s Guide to No-Cost Market Research

Targeting customers

I have a client I’ll call Sandy, who is starting a new business. She’s been running a successful non-profit organization for 4 years and she’s been freelance writing for at least a decade, but as she was moving into a more product-centered business, she was floundering. She scheduled a couple events that didn’t fill and […]

Career Development: Reinventing the Job Interview from the Interviewers Perspective

Apparently I am thinking a lot about hiring these days! In my last post, I talked about hiring an executive assistant (happy to report Ronald is still kicking butt while I sleep, and my productivity is up over 300%) and this week I want to talk to you about another insidious time waster for marketing […]

How to Get Your Own Executive Assistant. No Approval Required!

If you are like most employees that conduct market research, you’ve got too much on your plate. As we discussed in my last piece, “No One’s Going to Fund Your Sugarberry Ham Experiment” the tasks surrounding market research expand to fill time faster than housework. Market researchers have to be smarter and more focused than 80% […]

No One is Going to Fund Your Sugarberry Ham Experiment Without A Solid Business Case

McKinsey

Like many marketers, I have fallen in love with the characters, the pacing and the work environment of the AMC Original Series, Mad Men. One of the things that amazes me though, is how little attention is placed by clients or Sterling Cooper Draper Price employees on getting a return on investment (ROI). Sure Rachel Menken […]

3 Ways to Use Facebook Groups as a Research Tool

Facebook Groups

Join social media marketing pro Angela Lauria for a discussion of creative ways to use Facebook as a market research tool.