Resources for the Research Community
With over 25 years in the market research industry, Andrew is a frequent writer and speaker for various publications and events around the world. He has a background in psychology, statistics and software development. Andrew is President of Survey Analytics.
Living in the Past Market research relies heavily on human memory. Attempting to measure recall about what respondents thought or felt about a product or service is a standard approach for market researchers. Surveys often consist of long lists of memory tests. So many surveys contain phrases like, “Thinking about the last time you used [...]
There are three sorts of data, and very often you need all three to understand and use the data you collect from your survey. Here are the three sorts: 1. The Data. The data is the data, that is the actually numbers, codes or open ended text that the respondent enters into the survey. There [...]
I was in a sales meeting a couple of days ago. We were telling a prospect about our new smartphone interviewing app, SurveySwipe. We were talking about apps and how they are used. There were several “old guys” i.e. over 40 and a couple of younger people (under 40) in the meeting. For the record [...]
One of the most exciting marketing conference in the Pacific Northwest kicks off today: Market Mix 2011. This event brings together some of the most well-known and dynamic marketing practitioners in the country. The range of subjects covered is impressive, from mobile marketing strategies, partnership building and leveraging social media, to career development skills for marketing [...]
Surveys have a great new platform: smartphones! We have access (we can get to people pretty much anytime) and identification (we can be pretty sure who is taking the survey). It’s all for us to screw up. Is the survey industry going to do what it always does? As Betty Adamou pointed out in her [...]
At Survey Analytics, we’ve been a bit smart phone focused recently, due primarily to our recent State of the Union dial test study. As I was testing the SurveySwipe software on which our study was based, it started me thinking about the whole idea of surveys on smartphones. One thing that is clear is that [...]
I just wanted to let you know that I have joined Survey Analytics (surveyanalytics.com) as Executive Vice President as of today. I’m very excited to be joining such a dynamic company which is one of the market leaders in accessible in online survey and analytical tools. Survey Analytics clients include McGraw Hill, Experian, Roku, Career [...]
If you are going to do statistics, make sure you do them correctly…it matters…
There are several problems really. The first is the name. It should really be called applied cognitive neuroscience (ACN), because that is what it is. Hopefully this would counter all the specious arguments about it being scientific. The New Scientist (http://www.prnewswire.com/news-releases/neurofocus-and-new-scientist-magazine-apply-neuromarketing-to-select-cover-design-100053049.html) test raised some comments about the science of ACN. I have to disclose in [...]
