Research Industry Index (RII) Stands Strong at 101

a pair of spectacles on an industry chart

Sustaining an index score of 100 or higher for 6 straight quarters, it appears the MR industry has recovered from the recession. The 28th quarterly wave of the Research Industry Index (RII) – the Marketing Research Association’s (MRA) tracking study of the economic health of the U.S. marketing research industry – has held at 100 […]

Research Industry Index Matches Benchmark

a pair of spectacles on an industry chart

The 26th wave of the Research Industry Index (RII) – Marketing Research Association’s (MRA) quarterly study to track the health of the marketing research industry in the U.S. – continues to show improved levels. For the first time since the inception of this study, the RII has sustained a score of 100 or higher for […]