Everyone’s Talking About Buyer Personas

9781118961506.pdf

An excerpt from Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella. Why Is Everyone Talking about Buyer Personas? In the simplest terms, buyer personas are examples or archetypes of real buyers that allow marketers to craft strategies to promote products and services to the people […]