Merging market research data streams

As a trend watcher in the IT space, I have noticed a consistent drumbeat over the last few years. CIOs and their interest in analytics and business intelligence have been consistent if not increasing. This makes perfect sense as companies realize they need to leverage both internal and external data sources to better compete in […]

Latest Articles

Hey there…have you heard of me?

In consumer and B2B market research circles we are often asked to assess market awareness and/or familiarity with brands, products and spokespeople or causes. These two related, but separate constructs, represent the first steps on the pathway from prospect to customer. Awareness should be measured in two ways – unaided and aided. Unaided awareness is […]

Census Regions – What it means for Hispanic Sample

Census Regions

Census regions are probably the last thing you think about when procuring Hispanic sample. Language, acculturation, and country of origin are likely at the top of your list. However, census regions are linked to all of the above. The Hispanic population distribution in the U.S. is considerably different than the rest of the population. For […]

Sampling and Other Considerations for Mobile Research

In a prior post I highlighted an interesting statistic – for any given project market researchers can now expect up to 40% response on smartphones. This percentage will continue to increase. The question then becomes one of what do we know about mobile responders and can this be applied to our sampling plans? First and […]

Three keys for designing effective mobile surveys

mobile surveys

At the recent MRA Corporate Researchers Conference the training organization Research Rockstar presented a course on designing device agnostic surveys. The trend is clear that more and more surveys are being taken on smartphones and tablets. Desktop computers still account for the majority of responses, but for any given project market researchers can now expect […]

Top 2 Box Score – Avoid the Pitfall

Recently when giving my desk a much needed cleaning I came across an article by Jerry Thomas with the firm Decision Analyst. His whitepaper focused on the use of the top two box score as a measure for conveying scores to survey scales. The top box score is the sum of percentages for the top […]

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“How To” Posts

mobile diary studies

10 Tips for Mobile Diary Studies

Earlier this month, Chris Neal of Chadwick Martin Bailey shared with members of the New England chapter of the Marketing Research Association tips for running mobile diary studies, based on lessons learned from a recent project. For the Council of Research Excellence, CMB studied mobile video usage to understand: How much time is spent on […]

knife

Customer Segmentation – An Overview

This information is useful for people who are interested in matching the best messages or products possible to those customers or prospects most likely to buy them. Why Segmentation? If you make a product, have a service, market or sell, customer segmentation is important to you. The days of one-size-fits-all approaches are long over, and […]

gears on path

10 Tips for Optimizing Market Research within Your Organization

Now more than ever, with many companies decentralizing marketing research, sharing information and insights is crucial to getting the best return on your marketing research investments. I have worked with numerous organizations that live by the value of their market insights, and there are commonalities in how they encourage a consumer focus throughout their companies.  […]

witness on stand

Ask Me No Leading Questions, and I’ll Tell You No Lies

The most common problem with the draft questionnaires that are sent to me is the use of leading questions. A leading question suggests the answer the survey author is looking for and often unintentionally reflects the author’s bias. As a result, the answers to such questions overstate actual support for the item being researched. Leading […]

IdeaScale innovation process

Four Collaborative Steps to Innovation

Open innovation is the practice of collecting data from a wide audience in order to solve problems or evolve. And this practice is being utilized in every industry, from government to nonprofits to enterprise-level companies to universities, with numerous different end goals and objectives. Marketers are using it for research, product managers are using it […]

Twitter bird in hand

10 Things Survey Researchers Should Know About Twitter

We’re counting down our Top 10 blog posts of 2013. Coming in at #4 is this post originally published July 31. Over the last couple years, I’ve been looking at Twitter’s potential in survey research.  Why Twitter?  Because it’s vast, it’s fast, and it’s cheap.  Recently, at the 2013 FedCASIC Workshops, I presented ten things survey […]

potter creates a pitcher on a pottery wheel

Iterative Concept Development Might Be Right for Your Next Project

Iterative concept development with proper qualitative research really ensures that your concepts reflect the desired benefits, the language, and emotions of your target audience. After all, your target is the “consumer” of your product or service, so it totally makes sense to get it straight from the horse’s mouth in a qualitative setting. The challenge […]

Dead Robots

5 Ways to Avoid Creating Dead Robot Respondents

“When the individual’s behavior and consciousness get hooked to a routine sequence of external actions, he is a dead robot, and it is time for him to die and be reborn. Time to ‘drop out,’ ‘turn on,’ and ‘tune in.’ – Dr. Timothy Leary OK, it’s no longer the 1960s, but the words of Dr. […]

Calculator

Determining Price: The van Westendorp Price Sensitivity Meter

Determining the best price for a product or service is a common marketing research question.  I usually start my conversation with a client asking whether their product has all of its features set or if they also need to test a range of features other than price.  If they are testing variable features in addition […]

Mobile research at Dunkin' Donuts

Mobile Research Overcomes Fading Affect Bias

At the annual one-day conference of the New England chapter of the Marketing Research Association Wednesday, Amit Ghosh of the Forbes Consulting Group discussed the need for “in the moment” mobile market research. A key imperative driving mobile research is Fading Affect Bias, Amit said. “Time heals all wounds, and that’s a problem. The Fading […]

How to Give a Presentation with Data

7 Tips for How to Give a Presentation with Data

Here are some suggestions for you to consider when you’re preparing to give a presentation that includes data. It doesn’t matter if you’re presenting to your company’s management, to clients, to industry colleagues at a conference – ultimately most people process data in a similar way. Subordinate the data to the story. When you’re describing […]