How to Design Killer Surveys

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Perhaps the most important element in running a successful survey is also the most overlooked: the cognitive stress load the survey places on respondents. While much is said about proper methods of sampling, delivery, and follow-up, minimizing respondents’ cognitive stress with well-written, well-designed surveys is in fact one of the most effective ways to improve […]

Incorporating Video into Your Mobile Strategy

Website template on multiple devices

On March 19, 2015, the researchers from Marketing Experiments shared cutting-edge insight on the use of video as a means of increasing mobile conversion. Mobile is increasing in importance in the media mix: without proper insight, it runs a high risk of being an expensive proposition without direction. According to data from the Pew Research […]

An Inconvenient Truth about Convenience Samples

Darts missing the bullseye

A convenience sample is simply any list, panel, or source of potential respondents. At Researchscape, we do lots of surveys of convenience samples. Because, of course, they’re convenient. Also, cheap. We use house lists of emails of prospects, customers, and lapsed customers – no cost for these, with the caveat they present a skewed view […]

Non-Traditional Paid Respondents More Tech-Savvy than Panelists

Tokyo crowds coming together in two crosswalks

On March 5, 2015, Survey Magazine presented the TrueSample semi-annual quality council meeting. The speakers were Chuck Miller and Mark Menig, reviewing findings from several research-on-research initiatives. The quality council is now in its seventh year. Traditional sampling versus non-traditional sampling was the first topic of the day. The goal here was to assess differences […]

Reducing Cognitive Stress on Survey Respondents

PET scan of a normal brain

Data quality is directly proportional to comprehension and usability Challenge When it comes to survey and attitudinal behavior research, representative sampling and random probability sampling theory is often discussed; however, a simpler quality factor has long been overlooked: The ‘cognitive stress’ the surveys place on respondents. Cognitive stress measures the internal apprehension and anxiety humans […]

Your Half-Human, Half-Vulcan Customers

Spock

Your customers are like Mr. Spock from Star Trek. (Leonard Nimoy, rest in peace.) In popular culture (as opposed to geek culture), Spock has become a synonym for cold-blooded logical thinking. But, as the true geek knows, Spock’s father was from Vulcan and his mother was from Earth. Talk about an identity crisis! Spock is […]