Revenue Growth of the Top 50 U.S. Market Research Firms

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #2 is this analysis originally published July 25.

Road sign for 50 MPH

The American Marketing Association has published their annual report on the Top 50 U.S. Market Research Firms [PDF]. I was especially interested in analyzing the companies by growth rate.

Here’s a quadrant analysis dividing them by size and by growth rate. The Top 25 have U.S. revenues from $50 million for #25 Rentrak to $3.2 billion for #1 Nielsen, and the Bottom 25 have revenues from $17 million for #50 Chadwick Martin Bailey to $49 million for #26 Morpace. I define “Shrinking” as growing slower than the 2013 rate of inflation in the United States (1.5%) and “Growing” as growing faster than inflation.

Top 50 U.S. Research Firms
Sorted by size within each quadrant
Larger
(Top 25)
Kantar
Ipsos
Symphony Health
J.D. Power
ICF
Abt SRBI
Maritz
Harris Interactive
ORC International
Lieberman
Market Strategies
Nielsen
IMS Health
Westat
IRI
GfK
comScore
NPD
dunnhumbyUSA
Decision Resources
National Research
Communispace
Burke
Vision Critical
Rentrak
Smaller
(Bottom 25)
Directions Research
YouGov
Radius Global
Phoenix MI
Market Probe
KS&R
Pert Group
Perception Research
SSRS
MetrixLab
Affinnova
Informa Research
SMG
MV Research
MarketCast
NAXION
RDA Group
Gongos
Link Group
Bellomy Research
RTi Research
Kelton Global
CMB
  Shrinking
(<= 1.5%)
Growing
(>1.5%)

 

It’s surprising how little buzz the fastest-growing companies have within the market-research social-media circles. When was the last time you read about Rentrak, Kelton GLobal, The Link Group, Bellomy Research, RTi Research, or MarketCast? Yet all grew over 20% annually.

Here are the companies sorted by their growth in U.S. revenue from 2013 to 2012:

Overall Rank Company Change
25 Rentrak 36.5%
49 Kelton Global 33.3%
45 Link Group 26.5%
47 Bellomy Research 25.9%
48 RTi Research 24.5%
39 MarketCast 20.7%
30 SSRS 19.2%
37 MV Research 15.8%
5 Westat 14.3%
50 CMB 13.6%
26 Morpace 13.5%
43 Gongos 12.9%
23 Burke 12.6%
33 Informa Research 12.3%
34 SMG 11.9%
8 comScore 10.5%
31 MetrixLab 10.0%
27 Market Force 9.9%
41 RDA Group 8.9%
29 Perception Research 8.6%
19 National Research 8.1%
32 Affinnova 8.1%
3 IMS Health 6.9%
22 Communispace 6.1%
9 NPD 5.5%
24 Vision Critical 3.9%
6 IRI 3.8%
1 Nielsen 3.7%
15 dunnhumbyUSA 2.9%
16 Decision Resources 2.4%
7 GfK 2.2%
40 NAXION 2.2%
2 Kantar 1.3%
17 Harris Interactive 0.9%
4 Ipsos 0.4%
28 Directions Research -0.5%
11 J.D. Power -0.6%
13 Abt SRBI -1.1%
21 Market Strategies -1.1%
10 Symphony Health -2.4%
35 YouGov -2.5%
36 Radius Global -4.5%
42 Market Probe -4.6%
44 KS&R -5.7%
18 ORC International -6.1%
38 Phoenix MI -6.3%
20 Lieberman -6.7%
14 Maritz -9.8%
12 ICF -10.0%
46 Pert Group -12.9%

 

Thanks as always to the American Marketing Association for publishing this useful guide. You can download it here: The 2014 AMA Gold Top 50 Report [PDF].

Jeffrey Henning, PRC, is president of Researchscape International, which provides “Do It For You” custom surveys at Do It Yourself prices.  He is a Director at Large on the Marketing Research Association’s Board of Directors. You can follow him on Twitter @jhenning.

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