Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #2 is this analysis originally published July 25.
The American Marketing Association has published their annual report on the Top 50 U.S. Market Research Firms [PDF]. I was especially interested in analyzing the companies by growth rate.
Here’s a quadrant analysis dividing them by size and by growth rate. The Top 25 have U.S. revenues from $50 million for #25 Rentrak to $3.2 billion for #1 Nielsen, and the Bottom 25 have revenues from $17 million for #50 Chadwick Martin Bailey to $49 million for #26 Morpace. I define “Shrinking” as growing slower than the 2013 rate of inflation in the United States (1.5%) and “Growing” as growing faster than inflation.
It’s surprising how little buzz the fastest-growing companies have within the market-research social-media circles. When was the last time you read about Rentrak, Kelton GLobal, The Link Group, Bellomy Research, RTi Research, or MarketCast? Yet all grew over 20% annually.
Here are the companies sorted by their growth in U.S. revenue from 2013 to 2012:
Thanks as always to the American Marketing Association for publishing this useful guide. You can download it here: The 2014 AMA Gold Top 50 Report [PDF].
Jeffrey Henning, PRC, is president of Researchscape International, which provides “Do It For You” custom surveys at Do It Yourself prices. He is a Director at Large on the Marketing Research Association’s Board of Directors. You can follow him on Twitter @jhenning.