Implicit vs. Explicit Techniques in Market Research

digital illustration of neurons

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #1 is this article originally published June 27! I can hear Cher’s beautiful bellow on the remake version now…”if you want to know, if he loves you so, it’s in his kiss…whoa, yeah, it’s in his kiss!” Try to ignore […]

Revenue Growth of the Top 50 U.S. Market Research Firms

Road sign for 50 MPH

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #2 is this analysis originally published July 25. The American Marketing Association has published their annual report on the Top 50 U.S. Market Research Firms [PDF]. I was especially interested in analyzing the companies by growth rate. Here’s a quadrant […]

The Potential of iBeacon for Mobile Research

supermarket aisles

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #3 is this presentation recap originally published in June. At the Marketing Research Association’s Insights & Strategy Conference in June, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always […]

The Selfie & The Rise of Mobile Ethnography

President Lincoln selfie

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #4 is this essay originally published February 18. Last week, #SelfieOlympics trended on Twitter, as Olympic medalists, other Olympians, and Sochi spectators began sharing selfies: photos of themselves taken by their smart phones and uploaded to the web. While selfies […]

Survey Data As A Key Ingredient

Google Consumer Surveys wallpaper

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #5 is this presentation recap originally published June 17. At the Insight Innovation Exchange conference in Atlanta yesterday, Jon Sadow of Google Consumer Surveys discussed the complimentary role of surveys in a research industry proliferating with new technologies and methodologies. […]

6 Ways Market Researchers Can Use Social Media Analytics

Visible Technology screenshot of Apple social media analytics

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #6 is this presentation recap originally published August 14. On Tuesday, Visible Technologies stepped up to the Quirks stage to share their thinking on how traditional market researchers could benefit from incorporating social intelligence into their existing research streams. Ken […]

Debunking 7 Popular Marketing Research Myths

myths

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #7 is this essay originally published January 14. The popular television show “Mythbusters”, from the Discovery Channel, takes on urban legends and popular myths to determine whether they are true or false.  Marketing research is rife with myths, but we […]

Why Telephone Research Is So Important

CATI station

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #8 is this essay originally published March 26. Every week new email invitations arrive asking me to participate in an online survey concerning some product or service I recently used.  And each time, as I read the stated reasons why I […]

The Challenges of Mobile Market Research

Handbook of Mobile Market Research book cover

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #9 is this book excerpt originally published August 12. The following is an excerpt from The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers by Ray Poynter, Navin Williams, and Sue York. Published under license from John […]

Surveys a Century From Now

TARDIS in the time vortex

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #10 is this essay originally published August 29. In a post entitled “No more surveys in 16 years?” Ray Poynter writes: Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when I […]