A Community Manager Goes Back to Basics

Speech Bubble Icon on the Brick and Plastered Wall.

The role of community manager is a growing one that requires near-constant innovation and skill in various disciplines. In my search for new resources on the old cornerstones, I recently watched a webinar conducted in November 2013 by Dennis Shiao, director of product marketing at DNN Corp: The Seven Traits Of Highly Effective Community Managers. […]

Are Bonuses Skewing Your CSAT Scores?

man buying black folder with document changing hands

Last summer my husband and I bought a car. After we’d spent many, many hours dealing with financing and signing papers, the salesperson handed us the keys and asked if we would please be kind enough to respond to a customer satisfaction survey we would soon be getting in the mail. Oh, and he informed us […]

IdeaScale Acquiring Ideavibes for Canadian Presence

2 candles

IdeaScale, a widely used open innovation software provider, today announced its intended acquisition of Ideavibes, a Canadian crowdsourcing platform. The mission of Ideavibes has been to offer accessible crowdsourcing organizations, brands, and cities in order to foster innovation. Ideavibes has served corporate and government clients such as TELUS, Canada Council for the Arts, the City […]

Crowdsourcing Throughout the Research Process

Battleship board game

While crowdsourcing has been used in market research for years now, it is often compartmentalized as an input method – an open way of gathering ideas from customers, prospects, and employees. In fact, crowdsourcing can – and often should – be used throughout the research process, as case studies from AllOurIdeas, InSites Consulting, AOL, and […]

From Dead Salmon to the Dot-com Bubble

Salmon head close up isolated on white

What’s the difference between a dead salmon and a scientist? Apparently not much, if you’re scanning their brains. Craig Bennett, a post doctorate student in cognitive neuroscience at the University of California, Santa Barbara, simply wanted to conduct test runs on an fMRI brain scanner in 2009 to confirm some settings and calibrate the machine. […]

Consumer Insights Managers, Social Media Listening Is For You, Too!

world with headphones

A few months ago, I was presenting at an MRS conference. At the end of my presentation, a consumer insights manager from a blue-chip multinational came up to me and said: “My CEO has asked me if we can use social media listening for insights; what is your opinion, could we?” To which I responded […]

Wearable Market Research: Emerging Trend or Geeky Fad?

wearable technology

Google Glass, a Samsung watch, FitBit, those Disney MagicBands. Wearable technology is no longer science fiction, especially if the market grows at predicted: from $750 million in 2012 to $5.8 billion in 2018. It wasn’t too long ago that researchers pondered over how mobile would change the industry, and wearables are the next iteration of mobile. […]

The Role of Fast Failure in Driving Innovation

Innovate or Die book cover

Thomas Edison is famous for the quote “I have not failed. I’ve just found 10,000 ways that won’t work.” Jack Matson, PhD, Emeritus Professor of Environmental Engineering at Penn State, takes this a step further, coining the phrase “Intelligent Fast Failure.” I recently read excerpts from his book called Innovate or Die: A Personal Perspective […]

Living in a World of Significance

Sphere made of numbers

Guess what? It’s 2014! The year of Super Bowl XLVIII©, the 100th anniversary of the start of World War I, the 70th anniversary of D-Day, and a whole host of other, generally not-that-impactful events, anniversaries, and changes. One event that will happen in 2014, though, is something which happens every two years: U.S. national elections. […]

Is That Rating Scale Just Cute Or Actually Effective?

rating scale video

As the Marketing Manager for an online survey software company, I see a lot of surveys: our own research projects, competitor surveys, our customers’ surveys, surveys from businesses I buy from, and more. In fact, when it comes to online research my ‘reticular activator’ is in overdrive and I can’t help but notice myriad opportunities […]