“The 2014 State of eCommerce Marketing” Report

In QuestionPro’s monthly Google+ Hangout on Air online event series, I recently interviewed Sam Mallikarjunan, Head of eCommerce Marketing for HubSpot. The topic of course was eCommerce marketing.

HubSpot conducted a survey on the ‘State of eCommerce Marketing’ and is releasing a report on the findings. The results were debuted on our Hangout.

Some of our favorite questions have been used to create an infographic:
HubSpot eCommerce Marketing Report

    A number of topics were discussed during the hour-long Hangout. Among them:

  • Customer lifetime value, defined;
  • Blogging: the gateway to inbound marketing;
  • Measuring and improving ROI from inbound marketing;
  • Educational content & coupon codes: a comparison;
  • Shopping cart abandons – higher average order amount?
  • Centricity: focus matters;
  • Much more!

For more findings and to follow the conversation, you can watch the event recording here:
HOA with HubSpot


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