In QuestionPro’s monthly Google+ Hangout on Air online event series, I recently interviewed Sam Mallikarjunan, Head of eCommerce Marketing for HubSpot. The topic of course was eCommerce marketing.
HubSpot conducted a survey on the ‘State of eCommerce Marketing’ and is releasing a report on the findings. The results were debuted on our Hangout.
Some of our favorite questions have been used to create an infographic:
- A number of topics were discussed during the hour-long Hangout. Among them:
- Customer lifetime value, defined;
- Blogging: the gateway to inbound marketing;
- Measuring and improving ROI from inbound marketing;
- Educational content & coupon codes: a comparison;
- Shopping cart abandons – higher average order amount?
- Centricity: focus matters;
- Much more!
For more findings and to follow the conversation, you can watch the event recording here: