Survey Fail

iStock_epic_fail

We’re counting down our Top 10 blog posts of 2013. Coming in at #1 is this Buzzfeed-inspired piece originally published August 10. A friendly reminder that you should always have someone else review your questionnaire. You don’t want to commit the great acts of survey fail that these survey authors did. 10. Make sure your […]

How and When to Use NPD Data for Your Research

point of sale information

We’re counting down our Top 10 blog posts of 2013. Coming in at #2 is this piece originally published February 26. As a syndicated research analyst I get exposed to many different resources that could be used to supplement primary market research. One of the data sources I use on a regular basis is offered […]

I Hate Social Media Research Because…

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We’re counting down our Top 10 blog posts of 2013. Coming in at #3 is this post originally published July 20. Oh yes, I’ve heard it all. Having been in the deep end of social media research for several years now, I’ve heard every possible complaint about social media listening research that exists. I hate […]

10 Things Survey Researchers Should Know About Twitter

Twitter bird in hand

We’re counting down our Top 10 blog posts of 2013. Coming in at #4 is this post originally published July 31. Over the last couple years, I’ve been looking at Twitter’s potential in survey research.  Why Twitter?  Because it’s vast, it’s fast, and it’s cheap.  Recently, at the 2013 FedCASIC Workshops, I presented ten things survey […]

Research Disruption: Better, Faster, Cheaper

Digital Disruption book cover

We’re counting down our Top 10 blog posts of 2013. Coming in at #5 is this Marketing Researching Association presentation recap originally published June 4. The keynote address of the Marketing Research Association’s Insights & Strategy Conference kicked off with a kick in the pants. James McQuivey, Ph.D (@jmcquivey) of Forrester Research, and author of […]

Fast Fashion or Futurists? The Diverging Roles of Market Research

Leading Edge Market Research book cover

We’re counting down our Top 10 blog posts of 2013. Coming in at #6 is this IIEX presentation recap originally published in June. Robert Moran of the Brunswick Group presented at the Greenbook Insights Innovation Exchange in Philadelphia today. He argued that research needs to “solve for acceleration — the acceleration in the rate of […]

Marketing VPs vs. Aliens: Gamification Phones Home

alien

We’re counting down our Top 10 blog posts of 2013. Coming in at #7 is this presentation recap originally published June 27. At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo shared a fascinating mobile ethnography case study which featured a game […]

Is the Ideal Survey Length 20 Minutes?

20 minutes

We’re counting down our Top 10 blog posts of 2013. Coming in at #8 is this webinar recap originally published August 8. As part of the CASRO webinar series, Inna Burdein, Ph.D., director of panel analytics with the NPD Group, discussed her research into survey length and effort. The session moderator – John Bremer, the […]

Respondents as Robots

respondents as robots

We’re counting down our Top 10 blog posts of 2013. Coming in at #9 is this science-fiction inspired post originally published August 1. Besides leading questions, another common mistake I see in the draft questionnaires I’m sent is treating respondents like robots. Something about becoming a survey author inspires us to suddenly think of customers, […]

Agile Research for Rapid Response and Iterative Development

agile research

We’re counting down our Top 10 blog posts of 2013. Coming in at #10 is this webinar recap originally published July 30. Matt Warta of GutCheck, an online qualitative research firm, and Brad White of Prophet, a brand and marketing consultancy, discussed agile market research in last week’s GreenBook webinar, “Researching Like It’s the 1990’s? […]