With the Super Bowl being held in the party haven of New Orleans this year, it’s only fitting that Americans across the country plan to do plenty of partying of their own.
The Sunday of the Super Bowl, the annual championship of the National Football League, is considered an unofficial national holiday in the United States. The game is only part of the spectacle. Each year there are extravagant events in the host city, a star-studded half-time show, and multi-million dollar advertisements during the game.
qSample conducted a survey of its U.S. General Population Panel among people who plan to watch the Super Bowl to gauge various activities, interest and, most importantly, predictions for the big game itself.
The game is a highly social event. Fully twenty percent indicate they will be hosting or going to a Super Bowl party, and over half (51%) say they will be watching the game at a friend’s or family member’s residence. Another 6% indicated they will watch the game at a bar. A majority of 59% say they plan to spend on food and beverages for the event.
Television advertisements have become an important part of the fun – and something to entertain people who don’t care about sports. Many advertisers save their most creative work for the Super Bowl. Fifteen percent of those surved said the ads are what they think is the most important part of watching the Super Bowl. Fully 64% say they think Super Bowl ads are effective in influencing consumer purchase decisions.
Forty percent said they were very interested (17%) or interested (23%) in the half-time show featuring singer Beyoncé.
As for the big game’s result? Thirty-nine percent picked the San Francisco 49ers, while 21% picked the Baltimore Ravens (at the time of the poll the identity of the two participants was not finalized).
In total 375 respondents completed the survey, with a distribution of 55% women and 45% men.
For more information on the qSample General Population Panel, with a global reach of over five million consumers, contact qSample at http://qsample.com.
Note: This post originally appeared on the qSample Blog.