Who Needs to Do Customer Satisfaction Surveys

Thumbs Up Thumbs Down - Customer Satisfaction SurveysThere are virtually unlimited possibilities for conducting – and taking – customer satisfaction surveys, now that surveys and mobile, hence completely untethered.

I thoroughly enjoyed Antoine Déroche’s post on MRMW.net about customer satisfaction surveys in Singapore. He shared an example of a well-placed survey – above the toilets in Singapore’s Changi airport, with the simple admonition: “Please rate our toilet.”

That’s a nice start, but let’s not stop with restroom attendants. There are many others who should be doing satisfaction surveys.

Here’s where I’d like to have the opportunity to give my feedback:

      1. Ticket purveyors.  I want the opportunity to give moment to moment feedback during my long wait for movie or concert tickets. Something tells me I’d be fairly satisfied at the beginning, my ratings would plummet during the middle of the wait, and they’d skyrocket as I anticipate reaching the end of the line.
      2. Cashiers. When I’ve made a purchase in cash and the cashier has just jammed a “change taco” into my hand, consisting of a receipt, bills and coins, they’re not going to get a good rating.
      3. My extended family. After a family holiday gathering. I’d like to rate my satisfaction with each family member on multiple dimensions – everything from how funny their jokes were to how good their recipe was.
      4. Rude drivers. When someone yells a creative insult to me in traffic, I’d like to be able to rate it for style points.
      5. My dog. Even my dog, a goldendoodle named Lucy, won’t escape my zeal to rate. I’d like her to survey me periodically on my satisfaction with the frequency and volume of her barking, her response to commands, etc. She’s a good girl, so I’d take it easy on her.
My Dog Lucy


These aren’t my only zany ideas about creative uses for surveys. If you missed it, I recently wrote a post about surveying visitors to my grave once I’ve passed away.

Where would you like to rate your level of satisfaction? Share your thoughts in the comments section.

About Dana Stanley

Dana is the Editor-in-Chief of Research Access.


  1. Representatives Will says:

    Are we to gather you think all this pestering for feedback is just too much ?

    How do you hold an adult conversation with a customer, knowing someone is going to be pestering them to rate it on your behalf ?

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