[VIDEO] Kiss Your Comment Cards Goodbye

Kiss Your Comment Cards Goodbye

Have you ever been at a restaurant or hotel and received a comment card?

If you’re like most researchers and data-oriented marketers, you probably didn’t just blindly fill it out. You probably looked at it through the eyes of a professional.

We tend to be hard on our own, and rightly so.

When I get a comment card, these are the types of questions that occur to me:

  • Does anybody really fill these things out?
  • How long will it be before they get the data?
  • Do they actually hand-code these things?
  • What’s to stop them from throwing away the cards with bad ratings?

I could go on, but it comes down to this: with all the recent advancements in technology – are paper comment cards still the best way to collect customer feedback?

The answer, clearly, is “no.”

Our friends at QuestionPro are of like mind. Their solution is used by hundreds of companies to supplant the traditional comment card methodology in a way that makes it easier for respondents to give feedback (using mobile technology) and makes it easier on companies to get more accurate results faster.

Last month month they ran a fun Facebook contest called “Burn Your Comment Cards” where they encouraged people to submit videos of creative ways of putting comment cards out of their misery.

As part of the contest, they created this funny video about what happens when comment cards go too far – in this instance, on a first date.

Their conclusion? Kiss your comment cards goodbye.

I love this video and had to share it with you. Here it is:

I hope you enjoyed that as much as I did.

I’d love to hear your ideas on the types of fun videos, contests or other participatory events we could do here on Research Access.

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About Dana Stanley

Dana is the Editor-in-Chief of Research Access.

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