The Market Research Event 2012 – Why Marketing Conferences Matter

Why Marketing Conferences Matter

While attending The Market Research Event in November, I heard several talks that inspired me to look at the bigger picture of what research and marketing could be. What a great conference it was, truly an event to remember. I thought I would end this short series of TMRE posts by sharing some thoughts on why conferences […]

Smart Market Researchers Learn from Inbound Marketing

Inbound Marketing

A lot of market researchers don’t like to think of themselves as marketers, but in many ways they are marketers. Both market researchers and marketers have something they want people to do. They both need to find good prospects and create a relationship with people so that they will be more likely to take the […]

[INFOGRAPHIC] Know the 4 Types of Survey Error

Survey Error

Here is an infographic illustrating the 4 generally accepted types of survey error: sampling, coverage, measurement and non-response. Enjoy the infographic, and feel free to share it with attribution. View a larger version here:

Which Trend Had the Biggest Impact on Market Research in 2012?


Now that Christmas is over and we’re heading toward the new year, I thought it would be interesting to take stock of the trends we saw in 2012. Which of the following trends in 2012 do you feel had the greatest impact on market research? Big Data Declining Response Rates Gamification Passive Data Collection Proliferation […]

Know Where You Stand: Conduct Your Own Retail Audit

barcode sticker

I never thought I’d be excited by something involving the word “audit.” We all know that a tax audit is a legendarily painful experience. The word “audit” conjures up the idea of tedium, and auditors have the image of being, well, boring people. However, if you are involved in the world of retail, the decision to […]

Shopping by Amazon on a Snowy Evening

Shopping by Amazon on a Snowy Evening

Whose store this is I think I know His outlet’s in the strip mall, though; He will not see me stopping here To watch his store fill up with schmoes. My friend Siri must think it weird To stop without some wifi near Between the stores and interstate The darkest evening of the year. She […]

How a Government Agency Uses Research to Understand Public Priorities – Part Two

Washington State Capitol Building

In my last post, I told the story of how the Washington State Transportation Commission used an online panel of Washington State Ferries riders to collect feedback from citizens and report the results to the state legislature. “The light bulb went off for all of us,” Griffith added, “ Since then, we’ve continued to grow […]

How a Government Agency Uses Research to Understand Public Priorities – Part One

Washington State Ferries

Government agencies that want to use technology to listen to their citizens would do well to follow the model of the Washington State Transportation Commission. Like all government agencies, WSTC has a lot of responsibilities. One of those is to do the mundane tasks required of any transportation agency, including setting toll rates and ferry […]

The Market Research Event 2012 – Coping with Turbulence

The Market Research Event 2012 - Coping with Turbulence

As I walked the exhibition hall packed with crafty booth designs, new age tchotchkes, and bright faces at this year’s The Market Research Event conference, I was filled with mixed emotions.  I was…. Excited and Overwhelmed Energized and Exhausted Inspired and Bland Why these mixed emotions? Rapid, immense, and scaling change! I was glad I […]

My Data Visualization Wish List

My Data Visualization Wish List

This is the time of year when many children make their holiday wish lists. Now that I’m a grown-up, my wish lists look a bit different. For instance, I have a data visualization wish list. You see, I’m both a market researcher and a marketer. So I like data, and I like shiny objects. Hence I […]