Post Mortem Feedback – Literally

You probably believe in the importance of ongoing feedback. Companies have been soliciting feedback from customers and the general public for decades. And with the advent of social media it’s increasingly possible to keep your finger on the pulse of your personal social standing.

Well, I’d like you to think big, folks. Why should your feedback loop end – ever?

A recent NPR story profiled a company called Digital Legacys (sic) that supplies QR code stickers to be affixed to grave stones. Relatives and curious passersby can scan the code to view a mobile-optimized website paying tribute to the deceased. Families and friends can share photos and biographical details of their loved one.

This is a truly innovative idea. But why stop there?

Why not create a QR-enabled mobile survey to gauge the opinions of those visiting your grave?

What a great opportunity to get people’s true opinions of you – opinions they might have been hesitant to share with you while you were still alive.

Here’s my stab at a starter questionnaire for those wishing to set up this type of infinite feedback loop.

1. Please rate your overall opinion of me on an 11-point scale, where 0 means you hated my guts, and 11 means you totally loved me. Please be assured that your individual data will remain confidential.

_____

2. Now I’m going to list some specific attributes. For each, please give a score on a scale from 0 to 10, where 0 means “it sucked” and 10 means “it was awesome.”

___ My personality before I drank my coffee in the morning

___ My Facebook posts

___My jokes

___My singing ability

___My breath

___My general attitude

___My Tweets

3. Please indicate up to three (3) secrets you kept from me my entire life.

____________________________________________________________

____________________________________________________________

____________________________________________________________

 4. Which of the following best describes you?

☐ Loved One
☐ Relative
☐ Mistress / Sugar Daddy
☐ Grave Digger
☐ Curious Passerby
☐ Weirdo
☐ The Great Pumpkin
☐ Other (specify) _____________

That should give you a place to start.

As for looking at the results, I’m picturing some sort of cloud-themed charts up in Heaven. But it’ll have to be something innovative, because there’s no way they have PowerPoint up there.

Related posts:

  1. Contextual Feedback and Real World Hyperlinking
  2. Feedback with Operational Context
  3. Reminder: Join in on real-time State of the Union Feedback
  4. And Mobile Marches On
  5. How Will QR Codes Impact Market Research?
Advertisement
About Dana Stanley

Dana is the Editor-in-Chief of Research Access.