10 Things That REALLY Scare Market Researchers

Oh No

To commemorate Halloween, I submit to you this list of 10 things that REALLY scare market researchers. If you’re expecting goblins or ghosts, Frankenstein or Dracula, you’re mistaken. For market researchers, there are things that are much scarier. Read at your own risk…Boo! 1. Inexplicable data anomalies. Sometimes there’s an anomalous pattern in your data, and […]

Satisfied Customers are Like Runaway Brides

Runaway Bride

In the movie Runaway Bride, Julia Roberts plays a spirited and attractive young woman who’s afraid of being married. She’s left a trail of boyfriends whom she says she loves. Indeed, she’s left three men waiting for her in church on their wedding day (all of which are caught on tape), receiving tabloid fame and […]

College Students Worried About Debt


With college costs skyrocketing, a new survey conducted by CampusUniverse shows that 62% of students surveyed have student loans or aid to repay in some form.  The survey was conducted between October 18-23rd, with a sample size of 500 respondents. This year, in the United States, outstanding student loan debt will reach $1 trillion dollars. […]

Data Artists

Sisyphus Titian

If the world were clear, art would not exist. – Albert Camus There’s an interesting thought piece by John Koetsier over on VentureBeat, a rumination on the emerging “data scientist” profession. Koetsier has an intriguing take on this trend. Citing Bill Franks, author of Taming the Big Data Tidal Wave, he suggests a new term […]

Do CMOs Use Market Research?


Do CMOs use market research? The IBM CMO study took a look at that very question among many others in 2011. The study comprised more than 1,700 Chief Marketing Officers worldwide in 64 countries and 19 industries. IBM asked CMOs whether they use each of a long list of sources “to influence strategy decisions.” Can […]

Wine Continues to Gain Strength with U.S. Consumers


The holidays mean parties, presents and pressure. There is traditionally a marked spike in wine purchases during this time of year. With the holidays fast approaching, qSample has collected valuable insight into consumer buying habits concerning wine. The survey was deployed to our wine enthusiast panel – YourWineOpinion.com.  Not only does the festive holiday season […]

Triangulate to Find the Truth


One of the exciting things about election season for data people like myself is the wealth of excellent political data analysis. I have written before about the excellent work done by my friend Mark Blumenthal at HuffPost Pollster (here’s a link to my interview with him). In my view the other must-read author on election […]

[VIDEO] Interview with Scott Vaughan, CMO, UBM Tech

Scott Vaughan

This interview was conducted at the 2012 Online Marketing Summit in Santa Clara, California on Wednesday, October 24, 2012. I spoke with Scott Vaughan, CMO of UBM Tech. Scott gave some interesting insights on what it’s like to run marketing for a large technology publishing and services company. Enjoy!

Online Poll: Debate Has Little Impact on Florida Voters

Rudly Raphael

Only two percent of survey participants believe the October 22 showdown changed how they will vote on November 6th, according to a survey conducted with Florida Voter’s Voice, an online research panel of likely voters developed and managed by qSample. This unique survey was deployed immediately after the debate and indicates the state’s voters are […]

Interview with Y&R Chief of Staff J.J. Schmuckler


I recently had the privilege of sitting down for an interview with J.J. Schmuckler – the Chief of Staff of one of the most revered advertising agencies in the world, Young & Rubicam. We had a very interesting conversation about Y&R’s approach to advertising, marketing and research in the digital age. Dana Stanley: Good afternoon, […]