Like beer, for instance.
The political insider publication Hotline published an analysis of Scarborough Research data showing the beer preferences of Democratic and Republican partisans – and the beers consumed by those more and less likely to vote.
The most Democratic beer? Heineken. Corona and Budweiser tilted left as well.
The most Republican beer? Sam Adams. Coors Light and Miller Lite were also right of center.
What does this mean about the psychic makeup of the American political consumer? And what are the marketing implications for the beer industry?
I don’t know.
But I do know it’s Friday. I’m going to go have a beer and think this over a little more.
Image Credit: Tracey Robinson, NRMPP