So, Apple does market research after all.
The fact that Apple does surveys was the worst-kept secret in market research. I know a number of companies that have helped them with research over the years, and a simple LinkedIn search shows people working at Apple with market research titles.
If you have read Walter Isaacson’s stirring biography of Jobs (which I recommend you do), you will learn of the late Jobs’ penchant for bending reality to fit his will. Now we know – officially – that this was the case with his oft-expressed disdain for research.