So Apple Does Market Research After All

Slashdot recently posted some interesting information about Apple’s market research: “Apple Comes Clean, Admits To Doing Market Research.”

So, Apple does market research after all.

The fact that Apple does surveys was the worst-kept secret in market research. I know a number of companies that have helped them with research over the years, and a simple LinkedIn search shows people working at Apple with market research titles.

However, the legend of Steve Jobs’ disdain for market research was strong.

If you have read Walter Isaacson’s stirring biography of Jobs (which I recommend you do), you will learn of the late Jobs’ penchant for bending reality to fit his will. Now we know – officially – that this was the case with his oft-expressed disdain for research.

About Dana Stanley

Dana is the Editor-in-Chief of Research Access.

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