Hey, Facebook – we’re waiting to see what you do in the market research space.
With the recent dazzling launch of Google Consumer Surveys, it’s not much of a leap of imagination to predict that Facebook will enter the fray at some point. With all the water that’s already flown under the bridge, a “Facebook enters market research” prediction at this point hardly makes one a market research Nostradamus.
It’s probably just a matter of when and in what form.
Google seems to expect something. I asked Paul McDonald, Product Manager for Google Consumer Surveys in a recent interview what his expectations are from “other large technology players entering this market.”
“I mean, of course we’ve thought about, or thought through, what the options are for a lot of these players. Yeah. I think that this data is valuable and I think the other companies will find it interesting.”
Then again, Google has shamed Facebook in the advertising game, so perhaps the Menlo Park crowd is still getting their ducks in a row when it comes to getting people to click on stuff.
Regardless, we’d love to hear from Facebook about any plans to enter the market research space.