Dan Ariely on Keeping Respondents (and Researchers) Honest

Dan Ariely

Last week I had the honor and pleasure of interviewing Dan Ariely, who is one of the leading thinkers in the field of behavioral economics – a discipline that is becoming increasingly relevant to market research.

I asked Professor Ariely a number of questions about his new book, “The Honest Truth About Dishonesty,” and he told of some of the interesting lessons from the book.

Then we discussed how The Honest Truth’s lessons apply to market research – specifically how to keep respondents – and researchers – as honest as possible.

Finally, Professor Ariely gave a preview of the questions he is currently researching.

Click here to download the episode from iTunes.

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About Dana Stanley

Dana is the Editor-in-Chief of Research Access.

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