If you are a regular Research Access reader, you may already be familiar with Satmetrix’ introduction of the new SparkScore, billed as the “social Net Promoter” score. It is the social media analogue to the Net Promoter customer satisfaction measure.
Spark-Score.com is definitely worth checking out. It has an inviting, infographic-style look and feel. Interestingly, but perhaps not surprisingly, the SparkScore website also is distinctly Klout-like.
As of today the score is limited to three industries: Airlines, Hotels & Motels and Laptops & Computers, with more to be added soon. The company also plans to start integrating SparkScore into its products and services.
SparkScore is calculated using Metavana’s sentiment engine.