Thanks to our friends at the Pew Internet & American Life Project, we have these answers.
According to their Cell Internet Use 2012 report, here are the numbers for consumers in the United States.
Have a cell phone: 88%
Go online on their cell phone: 48%
Go online on their cell phone regularly: 15%
These numbers may be lower than you expected. But more than likely you (and your friends) are among those that go online on their cell phone regularly. You’re not the norm.
When it comes to mobile market research, penetration is high enough to do many types of studies.
Keep watching these numbers; you’ll see them grow, and the opportunities for mobile research will grow along with them.