It will come as no surprise to regular Research Access readers that we are fans of the field of behavioral economics. The inclusion of the word “economics” in the term can be a bit misleading. Essentially, for our purposes, we can think of BE as a school of thought that seeks to understand social psychological factors on human behavior – including many thought processes which are irrational and / or counter-intuitive.
It is no overstatement to say that to be an effective researcher in the 21st century you must have a solid grasp of behavioral economics.
There is much more to this field than we could cover here on this humble blog. So we hope to provide a service to you by creating a virtual Behavioral Economics Bookstore on Research Access.
Here, in no particular order, are the first 15 books we have put into the store.
- Thinking, Fast and Slow by Daniel Kahneman
- Sway by Ori and Rom Brafman
- Drive by Daniel Pink
- The Tipping Point by Malcolm Gladwell
- Blink by Malcolm Gladwell
- Outliers by Malcolm Gladwell
- What the Dog Saw by Malcolm Gladwell
- Predictably Irrational by Dan Ariely
- The Upside of Irrationality by Dan Ariely
- The Honest Truth About Dishonesty by Dan Ariely
- Freakonomics by Steven D. Levitt and Stephen J. Dubber
- SuperFreakonomics by Steven D. Levitt and Stephen J. Dubner
- Imagine by Jonah Lehrer
- How We Decide by Jonah Lehrer
and last, but not least
This is a shared community resource – so by all means, share in the comments section below your suggestions for additional books to include, as well as your thoughts on the books included so far. We will do our best to keep adding titles as they strike our fancy.