Cool is for Fools: New Book by Romi Mahajan

We have exciting news! Romi Mahajan’s new book, Cool is for Fools, has been released!

In this episode of RomiCast, Dana Stanley interviews Romi about the book and the lessons it holds for marketers and market researchers.

Here is an Amazon link for Cool Is For Fools: The Poetry of Marketing, by Romi Mahajan

Click here to get this episode in iTunes.

Click here to access the podcast file directly.

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About Romi Mahajan

Romi Mahajan is a globally-renowned marketer, IT and strategy thinker, and author.

His career is a storied one, including spending 9 years at Microsoft, being the first CMO of Ascentium, a leading digital agency, and founding the KKM Group, a boutique advisory firm focused on strategy and marketing. Romi has also authored two books on marketing: most recently, "To Thine Own Self: Honesty in Marketing".

A prolific writer and speaker, Mahajan lives in Bellevue, WA, with his wife and two kids.

  • Kimayamahajan

    Romi Mahajan is my dad. His book got published on my birthday! I love him a ton. So does my little brother Kavi. I hope his book is interesting. (I want to read it!) from his daughter, Kimaya.