What if you were a marketing executive for a global brand, and I told you I had collected benchmark feedback from thousands of consumers on the top brands in the world, including yours and your competitors’?
Would I have your attention?
Thanks to my son, I recently became aware of an ingenious app called Logos Quiz which is currently the #5 ranked free iPhone app and the #6 ranked free iPad app. Like many games, this app is highly addictive.
The premise is simple: click on a partially-obscured logo and try to name the brand associated with it. If you name it, you get points. Repeat. The game contains over 500 brands, enough to keep anyone busy for some time.
This is gamification of market research in its purest form.
So which market research company created Logos Quiz?
The app was not created by a market research company. It was created by Javier Perez Estarriaga, a developer in Spain who, to my knowledge, has no prior connection to market research.
This is a classic example of disruptive innovation.
Market researchers should study Estarriaga’s example if they want to be on the right side of history.
And – just a thought – somebody might want to put a call in to this guy!