It’s latent, but believe me, it’s there.
It comes from people who are Excel-weary. People who are sick and tired of PowerPoint. People for whom even Prezi (or Dizzi, as I call it) doesn’t cut it anymore.
The infographic craze is just a quick fix for these people.
And let’s be honest. Infographics are not true data visualization, because they do not present data efficiently. They are more like long-form data marketing.
There’s a hunger for data visualization solutions that make it painfully easy to present research data powerfully.
But, frankly, it surprises me there isn’t more out there – a lot more. Why aren’t more people anticipating this nascent wave and getting ready to ride it?