Have you ever sat through an interminable PowerPoint presentation about market research data? How did it make you feel?
I thought so.
We all could stand to learn ways to present data in a parsimonious and beautiful way. After all, as researchers, we are in the business of communication about data.
I recommend you keep up on the dynamic world of data visualization.
Here are 10 links that will help you get started understanding different aspects of this fascinating discipline.
- Bitsybot is a really cool site by GfK Custom Research’s data wiz Bitsy Hansen.
- The good folks at O’Reilly Media have an extensive collection of data visualization resources.
- Information is Beautiful is by “data journalist” David McCandless. The name says it all.
- There is a LinkedIn Group dedicated to data visualization in market research called Market Research Data Visualization.
- I Love Charts presents humorous made-up charts which often manage to communicate real lessons about the presentation of data, whether intentionally or not.
- Chart Porn…’nuff said.
- ChartChannel from iCharts has interactive charts you can clip and use in your blog.
- Visual Complexity focuses on the representation of complex networks.
- Into maps as well as data? Strange Maps has you covered.
- Flowing Data has lots of great visualizations.