Interview: Paul McDonald, Google Consumer Surveys – Part 1


This is the first in a series of posts presenting an interview I conducted with Paul McDonald, Product Manager, Google Consumer Surveys. Click here for Part 2. Click here for Part 3. In the interview we covered a wide range of topics, including the genesis and development of Google Consumer Surveys, Google’s corporate philosophy, the product’s methodology, the market […]

A New Use for Online Surveys?


Earlier this week a computer science professor made an unusual promise as he announced a run for political office in Vermont. Jeremy Hansen, an assistant professor at Norwich University, is proposing to give regular citizens a vote – on everything – should he be elected to the State Senate. In his words, he will “provide […]

Conclusive Advice – A Poem


If you are in the population of researchers You have an incentive To verify that your attitude toward & usage of data Is normal Yet exploratory And your words have validity Lest you receive no callbacks And find non-response To your interviews For a job Test this concept – Here is a sample Of advice […]

Lessons from Columbia University

Columbia Journalism School

Over on O’Reilly Media’s Radar website (which I recommend you bookmark), there is a fascinating interview conducted by Alex Howard with Emily Bell, the Director of the Tow Center for Digital Journalism at the Columbia Journalism School. Here is a link to the interview, entitled “Data Journalism Research at Columbia Aims to Close Data Science Skills […]

A Hunger for Data Visualization

Hungry Wolf

There’s a hunger out there. It’s latent, but believe me, it’s there. It comes from people who are Excel-weary. People who are sick and tired of PowerPoint. People for whom even Prezi (or Dizzi, as I call it) doesn’t cut it anymore. The infographic craze is just a quick fix for these people. And let’s […]

Say Hello, Not Goodbye, To Your Golden Years


A survey conducted by BoomerOpinions this month revealed some fascinating findings about retirement prospects for the baby boomer generation. Sixty percent of the nearly 400 baby boomers surveyed thought it was realistic they could retire within the next ten years. However, 25% of respondents expressed doubts about their imminent retirement prospects. In a New York Times […]

Missed the Discrete Choice Conjoint Webinar? Never Fear.


Today Survey Analytics held a very well-attended webinar entitled, “How to Run Discrete Choice Conjoint Analysis.” Missed it? Never fear. Click this link for a copy of the webinar video and slides. The webinar recording will help you understand: What discrete choice conjoint analysis is The theory and logic behind discrete choice conjoint analysis When to use […]

3 Ways to Use Pinterest for Marketing Research

Pinterest Logo

Folks around the web have been dubbing Pinterest as this year’s social media site to watch. This is propelled by the sudden growth in users and talk of how businesses have seen considerable referral traffic from the site. Brands like Whole Foods, Land’s End and Etsy have set up profiles and amassed tens of thousands of followers […]

Submit Your Questions for Census Director Robert Groves (And Win an Amazon Gift Card!)

Dr. Robert Groves

I have some exciting news. Our humble blog has been granted an exclusive interview with the U.S. Census Director, Dr. Robert Groves. The videotaped interview will take place this Wednesday, May 23rd, at the headquarters of the Census Bureau in Suitland, Maryland. Conducting this interview is a great way for us to continue the mission […]

Logos Quiz: The Future of Market Research?


What if you were a marketing executive for a global brand, and I told you I had collected benchmark feedback from thousands of consumers on the top brands in the world, including yours and your competitors’? Would I have your attention? Thanks to my son, I recently became aware of an ingenious app called Logos Quiz […]